Magic Eraser
Task:
Increase awareness among millenials who are fed up with advertising
Concept:
When you erase a stain with Mr. Clean Magic Eraser,
where does it go?
We'll Introduce a new mascot in the Mr. Clean Universe: "The Stain"
Static:
Sponsorship/Video:
The Stain goes to Orlando
Where does The Stain go?
He’s on the camera lens
The Stain first appears on the camera lens, and then can be found in P&G ads during the commercial breaks.
Think a seemingly normal Tide detergent ad where The Stain can be found lurking in the background. This would help cross-promote P&G's products.
Experiencial/Social:
Example Submission:
Web:
Track where The Stain goes with whereisthestain.com!
*Guess where The Stain is and win a lifetime supply of Magic Erasers
