Awards: NSAC Districts 3rd Place Winner
Indeed
“Tune Out the Noise”
“
Task:
Increase Unaided Consideration (UAC) among 18-24 year olds for their job searching platform.
The result was a campaign that focused on tuning out internal and external pressures
by using Indeed as a safe space to focus on your career.
Video:
Writers: Riley Lachance, Tushar Varma
Videographer: John Ratkowiak
Director & Editor: Adam Rodgerson Bauer
Writers: Riley Lachance, Tushar Varma
Videographer: John Ratkowiak
Music: Ramune Marcinkeviciute
Director & Editor: Adam Rodgerson Bauer
OOH:
Social:
Audio:
Paid Social:
Strategy:
Primary and secondary research led us to identify a human problem that tied A18-24 together
Human Problem:
A18-24 are overwhelmed by pressures from living in an unpredictable world and an overconnected digital landscape; this has manifested into uncertainty in the job search.
We call this group of 18-24 year olds:
"The Interrupted"
We call this over connectedness and uncertainty:
"The Noise"
Brand Advantage:
Indeed provides young job seekers with a simple platform where they can find, filter, and focus on jobs (and only jobs).
Insight:
The Interrupted feel burned out from managing an endless cacophony of Notifications, Distractions, and Anxieties.
But applying for a job can actually be the simplest thing they do today.
Creative Platform:
Get the interrupted
Who feel like they can't catch a break
To consider using Indeed's straightforward platform
By showing that Indeed reduces the pressures of the job search